Introducing the 2011 MEDIA PARTNERS and publicity plan
Today, more people access the Inside INdiana Business brand for Indiana business news than any other source–a perfect fit for the Get Linked Expo and Conference. With a fully-integrated portfolio of television, radio, Internet, permission-based email and on-demand business news products, Inside INdiana Business delivers content that is trusted by an educated and affluent audience. Number of impressions: 200,000
We are thrilled with the amount of coverage GLE will receive from Indiana Public Radio, an affiliate of National Public Radio. Beginning in September/October, IPR will initiate advertising to listeners across Central Indiana reaching an audience of leaders, decision makers, and business professionals via radio, social media, e-news blasts, newsletters and online advertising. Number of impressions: 150,000
The Hamilton County Business Magazine is a bi-monthly publication mailed to all chamber of commerce members in Hamilton County. Number of impressions: 8,000
Burkhart Advertising offers over 3,000 billboards in multiple counties helping companies target multiple audiences. Get Linked Expo will be featured on up to 9 billboards in Madison and Delaware County. Number of impressions: 3 million
The Herald Bulletin, a constant friend and partner to the Madison County Chamber, has once again proved effective in delivering the story of the Get Linked Expo with the new three-county magazine Metro North Business. Number of impressions: 123,000
David Neidert offers a fresh new look for the Get Linked Expo and Conference 2011 with high-end, online and TV-produced videos. From storyboarding to the final production, David delivers bottom-line results! Number of impressions: 10,000
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CN Design & Marketing is a creative, experienced marketing team, specializing in market research, strategy, branding, positioning, PR and creative services.
Backyard Broadcasting is owned by the private equity firms Boston Ventures Management and Pacific Corporate Group and is headed by Barry Drake, the former head of Sinclair Broadcasting. Backyard Broadcasting, founded in 2002 from the remains of the earlier Sabre Communications, is based in Jacksonville, Florida, and owns radio stations in the following markets: WHBU-AM in Anderson and WLBC-FM in Muncie.
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Additional Advertising Impressions:
Comcast Cable commercials: 90,000
I-69 Hoosier Park Digital Marquee : 100,000
Additional Radio: 30,000
Participating chamber communications: 15,000
Sponsor / vendor communications: 50,000
Featured stories / PR: 100,000
Word of mouth: unlimited